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Money Matters update! Read for new stuff July 18, 2017


Artichoke: Too old or in its prime? Depends on how we view things



Hello Y’all and Jambo,

Money Matters takes to the air Thursday July 20, 2017 at noon PST. Tune in and hear about our economy and our crazy markets. Some news and reminders for you:

Shows are on the website: and everything is free. Hear the show on the web there as well. 

See some new links on my video series “Investing in our community”. These are short videos about local events, businesses and other things of interest that are posting to my Facebook page here:

They also get cross pasted to other FB pages like News and Information, Nevada County Happening Now, Nevada County Peeps, Grass Valley Peeps, Auburn, the local business FB page and more. I find it a great way to share what is happening in our community. Email me if you have something you think might be interesting to cover and be SURE to take a look at one of the videos up on FB already. My piece on the early leaf drop in Nevada County is up to over 4,700 views.

My calendar is again filling up for no charge- no obligation,  one on one meeting with me to review your current investments.  Meet with me personally and lets talk. You must email me at to schedule.

Here is an article about making changes to your investments and in your life in general. I hope you have as much fun reading it as I had writing it!

Love to you all and Peace,






approved 203704



When you awoke this morning, were you ready to make a change?


Too late for change?

When is it too late to change and when is it time to?

Change is part of the universe and there are many things we are capable of changing.

First to mind might be to change clothes, our hairstyle or diet. Next could be a change in attitude or the proverbial changing of our mindset. The list is endless of the things we can change and the same would go for the things we cannot ad infinitum.

The important changes in our lives are sometimes easy and sometimes difficult but the hardest part of change is realizing the need to.

Sometime small corrections in direction or speed might do the trick when negotiating the roads, waterways or skyways if piloting a vehicle of some sort. Other changes could save our lives such as a change in lifestyle, diet or exercise. Change in financial habits can save us money or even make us more. Changing jobs or careers could make us both more money and more happy.

Changing our lifestyle might apply if one had chosen the wrong path in life which resulted in poor mental or physical health or just plain plunked us down in a group of people that were not conducive to our life expectations. Even changing locations or residences can result in monumental alterations from current situations.

What to change might be obvious or hidden. Why we should change is usually obvious but not always. Sometimes people see no reason to change and therein lies the most difficult part of altering paths.

For example, suppose an investor loses millions using a trading strategy that repeatedly fails. Or an overeater gets a note from his Dr. their blood pressure is too high and cholesterol is through the roof. In both examples, the need for change is obvious. But many times the need for change can be obscured. Ego can make change an admission of failure. Not an option for a person with a high ego. Addiction can mask the reason for change through chemical or mental euphoric and reoccurring “hits”, making any change not only undesirable but possibly painful because of the nature of withdrawal. A lack of will power might be to blame or perhaps external conditions such as finances or even incarceration might also make change impossible. The list is endless.

But the meaningful and willful positive changes in one’s life that are controllable, doable and deliberate can be rewarding in many ways. Financial changes can result in less debt and more income. Changes that address addictions can make for a happier and healthier life. Changes in lifestyle, career, residency or peer groups may make for better outcomes in the long run. Again the list is endless as are the positives from making such change.

Realizing there is need for change is step one. Regardless of what you think you need, like, require or are addicted to, taking a step backwards and being honest with yourself and your particular situation is required in order to change.

The need for change is not always self-realized. Others might drop hints, make suggestions or bring up the issue directly either through honest conversation or even the radical and often last resort of “intervention”.

No matter where you are or think you are, reoccurring negative outcomes and consequences are signs that perhaps something needs to change, and at least being open to the conversation with yourself is the beginning of possible change. If friends or family are making comments or even being ignore entirely, that could also be a red flag that perhaps something needs to change in your life.

Is it ever too late to change?

Arguably no. Eventually a change in direction albeit late in a cycle will yield at least some results. The sooner you make a change, assuming it’s a positive one, the sooner you will begin seeing positive results. Even change late in the proverbial game will likely help something.

Unfortunately there are things in life that cannot be undone as that is the way the world works. Somethings are permanent. You just can’t go back and undo them.

But I am of the belief, no matter whether it’s financial, personal, medical or what have you, the willingness to change does yield some kind of result, even if it’s just the improving the self-respect of the individual making that change.

Regardless of whether it’s early, right on time or even very late, the saying “it’s never too late to change” may be a concept we should grasp tightly and never let go.

It brings to mind something I heard once somewhere: “God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference” (Reinhold Niebuhr (1892–1971).

Being a financial columnist, I will sum this up by saying it is never too late to change investing strategies. Better late than never certainly applies to revising a financial strategy that isn’t working. The longer you wait, the less money you will make by going to a more successful plan. And it goes without saying, the longer the wait to make a change, the more money you will likely lose.





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Marc is an Investment Advisor Representative. Full service financial services, retirement planning, portfolio management and more are now available with the portfolio management overseen by Marc himself. offers contact information to speak with Marc one on one and learn about what we offer so keep reading!

Marc Cuniberti, award winning host of Money Matters and Money Management Radio, welcomes you to his updated website. Money Matters articles grace the pages of many newspapers and financial media. On this website, you can download any of his radio shows by subscribing on any website page. Sign up for his newsletter or learn about his opinions about the economic world around you by clicking around the site. Of course, the radio shows are the main reason the site is here, so look through the SHOW TITLES page to hear a variety of topics,one or more are certain to peek your interest and perhaps find a show(s) that apply to your particular interest or question. 

Download programs and listen at your convenience to his uncanny ability to forecast what's happening in the world and thier economies.

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Marc has a unique ability to explain in the simplest of terms what's really going on in our markets and what everything means in language even the novice can understand. Don't be in dark any longer about investing, those stock market terms, or what it all means. Learn about money and you will be well on your way to improving your education about the world of money around you.

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There are many financial products in the market, and so choosing the ones that best meet an individual client’s needs can be complicated.  Informed decisions about the products in any portfolio are best made after an assessment of individual needs. After speaking with Marc, you are better informed when the time comes to choose from a comprehensive lineup of products and services and with Marc's help select those that address your unique situation.


Products and services include:

Complete portfolio management

Stocks & Bonds

Complete portfolio management

Mutual funds

Exchange Traded Funds (ETF)

Alternative Investments

  • Real Estate Investment Trusts (REITs)
  • Oil & Gas programs
  • Master Limited Partnerships

Certificates of Deposit (CD)

Individual and Group Retirement plans

  • 401(k)
  • SEP
  • IRA

Insurance is essential to any comprehensive financial security plan. If tragic events like death, disability or critical illness strike, insurance can protect you and your family from undue hardship. Some life insurance policies also provide tax-advantaged savings that you can draw on to achieve goals like buying a house or retiring comfortably.

I have access to a variety of insurance products that can help meet your financial security planning needs. No matter your personal situation—if you’re single or in a family; a professional or a seasonal employee; an executive or small business owner—we will work together to design a customized plan.

  • Life
  • Long-term care

Life insurance

In the event of death, life insurance offers surviving family members increased financial security. As a tax-free lump sum payment, it can pay for final expenses and debts, as well as provide income for the deceased’s dependents.

The advantages of life insurance include:

  • An instant estate for your loved ones at a time when funds are most needed
  • Death benefits that are almost always non-taxable for named beneficiaries
  • Avoid probate costs if you name a beneficiary other than your estate
  • Potentially offer your loved ones creditor protection through some life insurance plans
  • Build tax-advantaged capital for retirement purposes or provide liquid savings through some permanent life insurance plans

I can help you select coverage from a variety of life insurance options to meet the needs identified in your financial security plan.

Life insurance can play a vital role in your financial security plan - contact us today to find out how.


Long-term Care, Disability and Critical Illness insurance, Lifetime income strategies

Help protect one of your most valuable assets – your income – from unexpected events through long-term care, disability and critical illness insurance.

Income is important for both current financial obligations (e.g. grocery bills and mortgage payments) and for future financial security (e.g. planning for your children’s education or for retirement). Just think what might happen if you suddenly lost your income stream through a long-term illness or disability.

Long-term care and disability insurance products help protect your ability to earn an income, which can be affected if you are afflicted by a disability or other condition.

I can help you choose the long-term care and disability insurance products that provide advantages like:

  • Helping maintain your financial independence, lifestyle and long-term financial security plan in the event your income is impacted by disability
  • Assist with paying fixed expenses for your business if you become disabled
  • Support the buy-out of a disabled partner’s share of a business

I can help you tailor your financial security plan so it protects your income through long-term care and disability insurance. Contact me today to find out how.


Critical illness insurance

Suffering a critical illness is distressing for both you and your family. Help ease the burden through insurance that will reduce financial stresses and can complement disability and life insurance protection needs. By helping pay for the additional expenses often associated with a critical illness or condition, insurance offers you, your family, and if applicable, your business, added financial security—so you can focus on recovery.

The advantages of critical illness insurance can include:

  • Coverage for up to 22 critical illnesses or conditions
  • An initial lump-sum benefit you can use however you wish—from making mortgage payments to seeking medical treatment outside Canada
  • Home-care costs during illness and recovery periods
  • Even if you’re not disabled from working, you may receive payment
  • The ability to provide a return of premium benefit (optional)
  • Individuals who cannot obtain disability insurance in some cases still qualify for critical illness coverage (e.g. a non-income earning spouse)

Contact me today to determine whether critical illness insurance fits into your financial security plan.


There are also new “hybrid” plans available that combine the benefits of life insurance or annuities with long term care coverage and at a cost that may be more affordable than you think. Contact me today so we can assess your needs and develop the best strategies for your specific situation to give you the peace of mind you require and protect your family and loved ones.


Mark Cuniberti- California Department of Insurance License # OL34249


Take a minute to click here and contact Marc directly to schedule a no obligation phone call or meeting:


Email:  Phone (530) 823-2792 (Please use only this email for all communications to Mr. Cuniberti. Do not use any email addresses given on any shows or other material except


This website expresses the opinions of Marc Cuniberti. Past performance does not guarantee results. Mr. Cuniberti is an Investment Advisor Representative through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Marc can be contacted at MKB Financial Services 164 Maple St #1, Auburn, CA 95603 (530) 823-2792. 

Discussions on any radio show should not be construed as specific recommendations or investment advice. Always consult with your investment professional before making important investment decisions.

Material discussed is meant for general illustration and/or informational purposes only, and it is not to be construed as investment, tax, or legal advice. Although the information has been gathered from sources believed to be reliable, please note that individual situations can vary. Therefore, the information should be relied upon when coordinated with individual professional advice.

Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor.  MKB Financial Services, Inc. and the Cambridge Investment Group companies are not affiliated.  CA Insurance License #OL34249