Newsletters - Past Issues

How to Run a business Update March 25 2025

 

How to run a business 

 

Last month I wrote an article on running a restaurant and as I was writing it, I realized, with a few specific differences, running a successful business is just as easy, or for many, just as hard as the very difficult restaurant business.

Actually it can be maddening to start a business and probably as it should be. For if it was easy, the things that make it hard are the seeds of giving good service and/or providing a good product.

An entrepreneur that starts a business will find out soon enough whether he or she is doing it correctly by how many “votes” they get in the process.

Votes in the business world are dollars. Put in simple terms, although business startups need time to get the word out and attract customers, eventually, given enough time, the votes (dollars) should start trickling in. Either that or what you are offering is not very much in demand.

The longer you operate, the more dollars (votes) should come rolling in. If you are doing it right that is.

I once had lunch with a business mentor that had been in the business of mentoring for many years. He made the comment he was having a hard time monetizing his service.

To me, that meant he had a hard time making enough money at doing what he was doing. In business terms, he had a hard time getting enough votes.

People vote with their dollars. Offer something they want and they’ll cast their votes your way and fill your coffers. 

Take APPLE for example. Apple gets billions of votes every year because people love what they offer in the form of their phones and their ancillary businesses like the APP STORE.

If a new business is opened and the dollars don’t eventually start flowing in meaningful amounts, it either means the public doesn’t need or want whatever it is you are offering or in the way that you are offering it.

In the restaurant business, it might mean they don’t like your food or your service. If it’s a clothing boutique, maybe they don’t like the clothes you’re selling, or maybe your prices are too high.

It could be a number of things that are causing you not to get votes (make money). The bottom line is the public, much like a disliked politician would lose due to lack of votes, are not casting enough votes in your direction.

I can’t tell you how many people I talk to year after year that couldn’t make a business work.

Like my previous article mentioned: nine out of ten new businesses end up in the trash heap. And unfortunately, may do significant financial damage to the entrepreneurs in the process.

The failures are not tied to any one type of business, although the restaurant business seems to be the top dog in business flop overs along with web based businesses. Web based businesses have many home based platforms which are started on an idea and a whim with often little capital, which may be why the numbers are so high for web business failures. As for the high number of restaurant failures, as anyone that has run one will tell you, it’s a darn hard business both in hours and profit margins as well as the inherent mechanisms of offering a perishable item. 

In conclusion, starting a successful business can be very rewarding both financially and personally if you come up with the right recipe both in your offering and how you offer it.

There are many things you will have to address and navigate in the process of starting a new business and I won’t list them all here due to space constraints, but plan on working an ungodly number of hours to both start up and run your new business.
 

You can forget about sleeping in and better plan on long days and even longer nights. Most successful business owners will tell you they never worked harder nor longer.  It’s just the way of it.

Those that refuse to put in the long hours are probably the nine out of the ten that fail because they went back to bed.

All kidding aside, it’s damn hard to open a new business. So make a solid plan, perhaps get a mentor, listen to advice and research, research, research.

It’s not easy but it’s worth it if you do it right.

 

Watching the markets so you dont have to    

(end)    

(As mentioned please use the below disclaimer exactly) THANKS   (Regulations)    

This article expresses the opinion of Marc Cuniberti and is not meant as investment advice, or a recommendation to buy or sell any securities, nor represents the opinion of any bank, investment firm or RIA, nor this media outlet, its staff, members or underwriters. Mr. Cuniberti holds a B.A. in Economics with honors, 1979, and California Insurance License #0L34249 His insurance agency is BAP INC. insurance services.  Email: news@moneymanagementradio.com

 

 

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Update March 16 2025

 

Damn, it keeps going down!

 

Recent weeks have brought pain and suffering to both investors and their portfolios. By how much depends on what time frame one looks at and what indexes.

It’s safe to say the latest statements from your advisor or brokerage firm for most investors may have been pretty ugly.

The whole mess started right around February month-end and continued almost without respite for two solid weeks. We had a little bit of encouragement Friday the 14th, but we have to see whether that holds or if back down we go.

Continuing inflation expectations along with new tariffs and the threats of more have dampened investor enthusiasm.

Many investors may have seen their balances fall more than they have in a long time. To put it mildly, the selloff has been relentless.

There were very few bright spots. Gold held its own and is pressing up against new highs but Bitcoin didn’t fare so well. Even bonds got hit, which makes this recent sell off a bit rarer than most.

Whereas the run of the mill stock correction usually leads to bonds rising in price, when the bloodletting bleeds over to the bond market and bonds fall in concert with stocks, it means it’s getting more serious.

When market routs cause you to wring your hands and furl your brow as you see balances drop, remember that markets never go up in a straight line. It’s more like a stair step pattern with an occasional steep drop here and there.

The question becomes WILL it stop or will it go down forever. Although going down forever in reality seems a pretty foolish prognostication, the mind wanders that when you see hard earned money evaporate.

The evening news anchor and your financial advisor will offer up a calming voice and reminders that markets always come back. But that can be little comfort as money evaporates day after day.

Advisors are not allowed to say what markets will do nor offer any guarantees of any sort outside of FDIC insured products. But even FDIC insured products like bank accounts and Certificates of Deposits are guaranteed by a Federal Government entity and not the advisor.

Advisors offering any guarantees on market direction may be in violation of regulations that prohibit such statements. But in a weird way there seems to be an exception.

In my half century or so of being in the business, I have heard probably thousands of statements by licensed professionals everywhere that the markets always come back. Regardless of the exact words used, the inference, or should I say the insistence is, that markets will always continue to rise and surpass previous highs given enough time.

Although the regulations are clear that offering any guarantee or even stating the markets “always” comes back is an implied guarantee by using the word “always”, this seems to be an exception. Simply put, the idea that the market always comes back and stating that draws no ire from authorities that I can see.

I think the idea and the permissions to say such a thing comes from the historical fact that if one looks back at the history of the Dow Jones Industrial Average and indeed, all the other stock markets like the NASDAQ, the S&P 500, the Russell and all the other exchanges, they are indeed higher than they were at inception, no matter what that inception date may be.

It is an historical fact that the markets HAVE always come back. But “HAVE come back” does not technically allow us to say “WILL come back”. Remember “past performance is no guarantee of future results”.

Sure, I am splitting hairs here, but it’s odd how licensed financial professionals and even the news outlets are allowed to say such a thing that is obviously an implied guarantee and prognostication that is in direct violation of any regulation that prohibit such statements.

That said and using the reasonable man theory, which means lets be reasonable here Marc, historically the markets, at least OUR stock markets, have always come back and gone higher over time.

What is also important however is how LONG it might take to do so.

Consider that most markets did not recover fully from the 1929 stock market crash for close to a decade, and it took 15 years for the NASDAQ to recover from the DOT.COM 2001 crash. I know they say for us to hold for the long term, but I really don’t know how much LONG I have left in my TERM.

In conclusion, we never really know what lies ahead in the stock market. No one does. The market COULD recover tomorrow, next year, in ten years or even never recover.

After all, anything is possible right?

That said, it’s best to plan for all possibilities and never rule anything out. But the way I see it, the markets will eventually get it together and start to rise again.

How long that takes however, is another thing all together.

 “Watching the markets so you dont have to    

(end)    

(As mentioned please use the below disclaimer exactly) THANKS   (Regulations)    

This article expresses the opinion of Marc Cuniberti and is not meant as investment advice, or a recommendation to buy or sell any securities, nor represents the opinion of any bank, investment firm or RIA, nor this media outlet, its staff, members or underwriters. Mr. Cuniberti holds a B.A. in Economics with honors, 1979, and California Insurance License #0L34249 His insurance agency is BAP INC. insurance services.  Email: news@moneymanagementradio.com

 

Markets got you down?
Call me  (530) 559 1214

 


 

CAN BITCOIN REPLACE THE US DOLLAR UPDATE FEB 22 2025

 

BITCOIN VERSUS THE US DOLLAR

 

Crypto currency comes in many forms. Bitcoin being the most notable, there are many others that go by names like Ethereum, Ripple, Stellar Loomis, EOS and Lightcoin to name a few. There are an estimated 10,000 crypto currencies now in existence.

The idea behind crypto is it is anywhere and everywhere there is internet access. Not controlled by any one government, crypto is “mined” by using mathematical formulas called block chain technology. Wikipedia describes it as: “A cryptocurrency is a digital asset designed to work as a medium of exchange that uses strong cryptography to secure financial transactions, control the creation of additional units, and verify the transfer of assets”.

As a currency, crypto currencies meets some of the characteristics a medium of exchange must possess. A currency must be hard to replicate, be divisible, recognizable, have uniformity, be portable, have acceptability and maintain a store of value. On the first six characteristics, crypto coins could be argued fit the bill nicely. My objection is having issue with the last characteristic, maintaining a store of value.

Its goes without saying that at times, the price of crypto currencies can vary tremendously. Lately, that has been an understatement.

Stories of skyrocketing prices and subsequent roller coaster like plunges are common. Bitcoin itself briefly breached 100,000.00 a coin just a few weeks ago.

Although a rising price may convince some investors to believe crypto might make an acceptable currency replacement, the very fact it often moves so violently violates the store of value characteristic a useable currency must possess.

Store of value means both the buyer and seller of the currency must have faith in its stability. Stability meaning it doesn’t go up or down much. Certainly the buyer of crypto relishes the meteoric rise when it occurs, but like all things money, there is always someone else on the other side of the trade.

If a buyer of crypto makes an overnight fortune on a price spike, the seller of that very same crypto lost an equal amount in value.

For to buy crypto, one must have exchanged something else for it.

For example, if it is another currency that is exchanged, the person who sold the crypto now holds a currency that has fallen in value by an equal amount.

Given the recent price instability of Bitcoin, the very definition of maintaining a store of value is almost nonexistent and therefore, at this place in time, Bitcoin cannot be considered a usable currency replacement.

Another attraction of crypto is the fact no one or no one government can shut it down. Again from Wikipedia: “It is a decentralized digital currency without a central bank or single administrator…………”.

Since the internet is worldwide and unstoppable, the thinking goes that crypto coins can’t be confiscated by meddling governments.

However, governments of the world don’t have to confiscate crypto currencies to stop their usage. All they have to do is shutdown the exchange websites that trade them. Sounds unlikely but many countries have already done so.      

Quite simply, if your country of residence decides it doesn’t want you trading crypto, it can shut down all the ways you can access it.

Internet workarounds are certainly possible, but to the average Joe, cyber space backdoors may be difficult to access.

Central governments will always strive to maintain strict controls over their respective currencies to insure their viability.

A country’s currency is the lifeblood of their economy so controlling it insures the ability to use the government check book, which means the ability to deficit spend without restriction.

History has proven time and time again a government will insure its currency remains valid and is not usurped by another. This would obviously include curtailing the use of Bitcoin or any other currency whose ownership becomes too wide spread.

That said, to say central governments aren’t fully aware of the threat crypto coins may present to their specific currencies would to be more than naïve.

The U.S. government is already looking into issuing its own version of cyber coin called the Central Bank Digital Currency (CBDC). President elect Trump has also indicated the U.S. government is looking to expand its control of the Bitcoin market by establishing a Bitcoin reserve of its own.

The U.S. is not alone. The issue is being discussed among central banks worldwide.

That said, in this analysts opinion, it’s only a matter of time before governments bring down a harder hammer on the entire cyber coin phenomenon in order to insure continued control of all things money.

  

This article expresses the opinion of Marc Cuniberti and is not meant as investment advice, or a recommendation to buy or sell any securities, nor represents the opinion of any bank, investment firm or RIA, nor this media outlet, its staff, members or underwriters. Mr. Cuniberti holds a B.A. in Economics with honors, 1979, and California Insurance License #0L34249 His insurance agency is BAP INC. insurance services.  Email: news@moneymanagementradio.com

 

MEDICARE OR FIRE INSURANCE NEEDED

HOW ABOUT LIFETIME INCOME ANNUALY INTO THE DOUBLE DIGITS?

CALL ME 

(530) 559 1214

MARC CUNIBERTI

CALIF INS LIC#OL34249

 


 

Video home insurance self inspections Update Feb 20 2025

 

Home Insuarance Inspections

 

Home owners in high fire risk areas probably already know they have a good chance of being routed to the California Fair Plan for the fire portion of their homeowners insurance. Having covered Cal Fair in many articles, I won’t go into the specifics of what those policies cover, but it’s safe to say the fire risk and a few related ones are what Cal Fair insures.

The liability part of the homeowners policy along with a few other different risks such as water damage, theft, and falling objects to name a few are addressed with a companion policy called a Difference in Conditions (DIC) policy, also nicknamed by some a “wrap” policy.

Interesting enough, the Cal Fair policies are easy to get and coverage is seldom refused. What is next to impossible to obtain is the DIC policies.

Since the DIC doesn’t cover fire, why would that policy be hard to get and why are the DIC companies pulling out of California en masse?

Without journeying into the weeds too far, just know that the DIC covers falling objects while the Cal Fair covers windblown objects. Since a tree, or even the fire itself, could be argued as to what caused what and what preceded what, therein may lie the problem. Additionally, when whole towns are obliterated by a wildfire, the lawsuits fly everywhere. The insurance companies that could write the DIC policies probably don’t want to be anywhere near the many lawsuits and claims that follow.

When you obtain a Cal Fair policy, you can expect an inspection of your property at some point. You may not even know when or if it occurred. On the DIC policy, if you are lucky enough to get one or keep the one you have, an inspection may also occur. Once again you may or may not be notified.

Recently, a few DIC companies are requesting video/photo inspections by the homeowners themselves. A fairly new method of obtaining the information they need to confirm a policy, the self-inspection video has requirements homeowners should be aware of in advance so one does not video tape him or herself out of coverage.

Once notified a self-inspection is required, you will receive detailed instructions by a web link `system` and questionnaire. Making sure your video will meet with approval, prepping and servicing the areas that will be filmed will not only give you a better chance at keeping your policy and/or keep premiums low, it will likely make your home just a little bit safer for both you and the insurer.

They will require all sides of the home be filmed or photographed, including the siding and the roof, your furnace and HVAC systems, fireplaces, visible plumbing in and around all applicable areas, the electrical panel with manufacturer label, the water heater, the kitchen, living room, and other rooms, the appliances, and any outbuildings, structures, pools or other systems or features they deem necessary. 

Obviously you want the video to show a well-kept home, free of debris, with well serviced appliances and good housekeeping. It is suggested you photograph/video graph in daylight and have good lighting indoors.

In conclusion, the self-inspection option and the guide they will provide you assists both you and the insurer. Doing what is required will also provide a video/photo record of many things in the home which will help with any claims you may have should an event such as a wild fire occur.

Watching the markets so you dont have to    

(end)    

(As mentioned please use the below disclaimer exactly) THANKS   (Regulations)    

This article expresses the opinion of Marc Cuniberti and is not meant as investment advice, or a recommendation to buy or sell any securities, nor represents the opinion of any bank, investment firm or RIA, nor this media outlet, its staff, members or underwriters. Mr. Cuniberti holds a B.A. in Economics with honors, 1979, and California Insurance License #0L34249 His insurance agency is BAP INC. insurance services.  Email: news@moneymanagementradio.com

 

 

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